Tiết lộ 35 chỉ số đo lường (KPI) của Social Media
A list of social interaction metrics / KPIs
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| Các chỉ số đo lường của Social media |
- Alerts (register and response rates / by channel / CTR / post click activity)
- Bookmarks (onsite, offsite)
- Comments
- Downloads
- Email subscriptions
- Fans (become a fan of something / someone)
- Favourites (add an item to favourites)
- Feedback (via the site)
- Followers (follow something / someone)
- Forward to a friend
- Groups (create / join / total number of groups / group activity)
- Install widget (on a blog page, Facebook, etc)
- Invite / Refer (a friend)
- Key page activity (post-activity)
- Love / Like this (a simpler form of rating something)
- Messaging (onsite)
- Personalisation (pages, display, theme)
- Posts
- Profile (e.g. update avatar, bio, links, email, customisation, etc)
- Print page
- Ratings
- Registered users (new / total / active / dormant / churn)
- Report spam / abuse
- Reviews
- Settings
- Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc)
- Tagging (user-generated metadata)
- Testimonials
- Time spent on key pages
- Time spent on site (by source / by entry page)
- Total contributors (and % active contributors)
- Uploads (add an item, e.g. articles, links, images, videos)
- Views (videos, ads, rich images)
- Widgets (number of new widgets users / embedded widgets)
- Wishlists (save an item to wishlist)
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